The basics of infographics

An infographic is a visual representation of information where the data is displayed in a unique way that can be seen, rather than read. Infographics have become a powerful tool and is used by a lot of companies all over the world.

One of the most important rules is to show, don’t tell. The data given has to be visualized and you only use headlines and very little text in general. Typography is an important player when it comes to headlines and titles. The title of an infographic is a perfect opportunity to use a fun and eye-catching font and give it a treatment that fits the theme.

The right color palette makes a big difference – especially in the world of infographics. Choosing the right color palette can help organize the infographic, reinforce the topic and creative a nice an eye catching visual look.

The color palette can help the reader’s eye to easily flow down the page. Choose a color palette that doesn’t attack the senses. A good idea can be to stick to the rule of three, where you choose three primary colors. One of them should be the background color (normally the brightest) and the other two should be complementary and break up the sections. If you need to add more colors use shades of the three primary colors.

Dominant dark colors and neons typically do not translate well on infographics because it can be hard to read. Also avoid white as a background because infographics are often shown and shared on multiple websites, blogs etc. most of which have white backgrounds.


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