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Assignment2.14 - outlines

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Summery

To go study abroad is a difficult process with a lot of steps to fulfill before the final destination can be reached and the students get to study at their dream university. Every Danish education institution has its own procedure, which can be very confusing for the students. The intended communication objectives for this infographic was to create a clear visual overview showing the process for Danish students at Danish School of Media and Journalism (DMJX) who wants to study abroad.

To reach the communication objective, simplicity has been a key player. Simplicity has been used when choosing the font, the short descriptions and in creation of the icons in order to make the overview so clear and easy to read for the students as possible.

The creative headline in the middle gives associations to the two most important themes for this infographic: travelling and education. It consists of both text and icons that form a whole and clearly state what the infographic is about. The fonts itself gives an association to High School and school in general – so does the hat. The small plane is a consistent element in the whole infographic and gives an association to travelling.

The headline is placed in the center and is surrounded by the icons/different steps. The composition follows the clock and is clearly marked with numbers and a plane route that makes is easier for the viewer. Proximity has been used to create appropriate spatial connections and separations.

The headline consists of three different fonts: High School USA Serif, Edwardian Script ITC and MindBlue. Edwardian Script ITC and MindBlue recur in the rest of the infographic to create a visual connection and to form a whole. As earlier mention, High School USA Serif and Edwardian Script ITC is used to create associations to school and education. MindBlue is a Sans font and is used to create a more light and modern expression. All text is in black to secure the readability. I have sued different weight and sizes to create a natural hierarchy of information.

Orange and blue are the two primary complementary colors I have worked with. Additionally, I have worked with shadows of these and black/white. The complementary colors makes is possible to create a visual hierarchy and to create more attention to some elements. For example by using the orange numbers on the blue background. At the same time, the complimentary colors create a balance in the infographic.

The icons are simplified objects from reality but they still have a certain amount of details to make sure that the audience can relate to them and that they make sense when linked together.

I have selected the key elements and used them for the small sized graphic that for example could be seen at the website of the school. I have used the elements from the headline and the small plain because they very clear states the content of the infographic and at the same time creates a visual connection by using the same visual style.

All in all I have created an infographic where I have used repetition to create connections and a consistent visual language. I have created an infographic that clearly shows the process students have to go through to apply for studying abroad with DMJX.

Comments

https://leahstewartviscomm.wordpress.com

Really nice work so far, I have to say! I really like that you used the woman as such a central element – she is very eye catching. I think you have chosen really good fonts for the ‘positive’ and ‘negative’ and even though the ‘negative’ part is black on grey, I think it works pretty well. The font you chose for ‘Self-talk’ is a bit to light, I would say. Try to find a bolder font that makes it clear that Self-talk is the headline instead of ‘positive’ and ‘negative’- right now they are more eyecathing than the actual headline. Overall I really like your work and I’m looking forward to seeing the final result!

https://crystarobertson.wordpress.com/2015/06/01/progress-2/

I really like the composition you have used in this infographic. I like that you have centered the headline and that you have used clear ‘bobbles’ to show the process. The only think I don’t like as much as the rest of your work is the headline ‘Alcohol’. I find it very hard to see what the word is and to see what the icons are. Maybe you could incorporate some of the more mainstream icons that people combine with alcohol? I’m looking so muck forward to seeing your final infographic!

https://abbyberryviscom2020.wordpress.com

The vectors you have created so for are really nice – So detailed – I love that! I can definitely see your ‘problem’ and fear that the vectors will appear too small in the final infographic. Either you could make the instagram page almost as big as the A4, only with a little space left for the text, or maybe you could leave the idea of creating a real instagram profile that shows the pictures and instead use polaroid camera frames centred around the headline (just an idea you can work with maybe). Really good work and I’m sure that the final result are going to be great.

https://caitiandrews10.wordpress.com

I really like your idea! I’m an exchange student as well so I know the problem. Would have loved to have your infographic with me on my flight. I like the draft of the headline and the use of the plane is a very good idea and shows the theme really well – reminds me of my own infographic I have made for this class actually. The composition could work as well, just make sure that there is the same amount of space around the icons. Have you considered putting the headline in the centre? – That could work really well too, I think. All in all I think you are doing great! I’m looking forward seeing the final result at to have your infographic with my on my way home later this semester.

https://madeleinehunt.wordpress.com

Wow, overall I think it looks like something I could find in a magazine. I like the simplicity of the icons and that you have used one big headline and some small headlines for every ‘step’ that are really clear as well. I would suggest that you use typographies that are a bit more different from each other? The beauty, style and love are very similar. But really good work – I’m looking forward to seeing the final result!

 

 

WIP – Numbers and the small plane

I choose to use numbers and lines to easily help the viewer’s eye to follow the steps in the process. The main idea is that it should give an association to traveling and that you stop on different ‘steps’ before your end destination.

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The numbers have been changed several times. But I ended up using the one to the right. The inspiration come from for example google maps and other places where you mark a destination or a stop on a route.

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WIP – The headline

 

Here you can see the development of the headline. It started out pretty basic and later on I have added more en more.  I haven’t decided yet, which one of the last to that should be my final headline – what do you think?

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Choosing the right font

It is very important to choose the right font/typography for the infographic. A good font will engage the audience and influence their perception of the message. A good font can increase the reading pleasure if the viewer.

It is so difficult to choose the right font because there are so many different options available. Some of the think I need to think about when I choose my fonts are:

  • Sans or Serif?
  • Which ‘mood’ and ‘meaning’ will the font give my infographic?
  • The size of the type
  • Contrast between the background and the text
  • A combination of different typefaces

I have looked for inspiration that can help my to decide, which font I want to use. I have especially looked for fonts that can create an association with school and education in general for my headline.

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Research – Complimentary Colors

Complimentary colors are colors that are opposite each other on the color wheel. These colors are especially pleasing each other and there is actually scientific evidence that some colors look better together than others.

When you use complimentary colors in the same color scheme, they will create a dynamic visual look and be pleasing to the eye. This is because different cones in the eye perceive different colors of light. That means that complimentary colors play up each other’s intensity.

For example, a bit of orange will really pop if it is surrounded by blue because the eye really wants to see that color. Therefore a combination of two different complimentary colors will create a balance, since is simultaneously stimulates different part of the eye.

I think complimentary colors can be good to work with in an infographic. It is possible to make different things pop, create flow and balance. I have used Adobe Color CC to find a good color combination.

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And here are some examples where this color combination is used in infographics, interior etc.

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Research – Inspiration

I have been working with some ideas the last week. Now I have searched for inspiration on the internet to improve my ideas. I find inspiration as a good possibility to help you think about new things you might never would have thought about if you just had run with your own first ideas. Inspiration is not something you should copy but something you can use to improve you thinking and creativity. I have looked up ideas I could use for my headline, my composition, fonts and colors. I find especially the plane as a good idea for my theme ‘studying abroad’ so I need to find a way to incorporate that in my final infographic.   Skærmbillede 2015-05-11 kl. 16.16.49 Skærmbillede 2015-05-11 kl. 16.17.01 Skærmbillede 2015-05-21 kl. 11.15.26  Skærmbillede 2015-05-18 kl. 14.29.08 SocialMediaandTravelAppsChangedtheWayPeopleTravel_4f6887e1ceb02_w587